Created in 1972, by French journalist Franklin Loufrani to spread feel-good news, the Smiley brand would go on to become one of the most important icons in graphic design, bringing people together through a creative message that spreads positivity and putting social and emotional learning at the top of the agenda.

Smiley is a universal counter culture icon with a message of positivity that has influenced generations across the globe. Reinvented and redefined by generations of activists, artists and creators, Smiley continues to thrive and influence future generations.

More than an icon, brand and lifestyle, Smiley is a sprit and philosophy and a reminder of how powerful a smile can be. Future Positive® is our bold long-term commitment to build a sustainable future for all. Future Positive® products are made with responsibly sourced materials that reduce harmful impact on our natural environment. Grounded in optimism, together we will impact change for a positive future.